{"id":285,"date":"2016-06-22T17:39:10","date_gmt":"2016-06-22T17:39:10","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=285"},"modified":"2020-10-14T13:08:26","modified_gmt":"2020-10-14T13:08:26","slug":"when-to-send-cart-abandonment-reminder-emails","status":"publish","type":"post","link":"https:\/\/www.staging.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/","title":{"rendered":"When to Send Cart Abandonment Reminder Emails"},"content":{"rendered":"

Timing is Everything<\/b><\/p>\n

Time is of the essence when it comes to abandoned cart reminder emails. <\/span>Why is it that<\/span> most e-commerce marketing emails<\/span><\/a> have an average open rate of 16%, while CartStack customers have an average open rate of 50%? Our emails are drastically more engaging than average marketing emails because they are timely, relevant, and personalized. Follow these tips and make sure time is on your side for your cart recovery campaign.<\/span><\/p>\n

 <\/p>\n

Know Your Goals<\/b><\/p>\n

Are you hoping to see short-term or long-term results? The answer should be both! A cart recovery campaign is different from a long-term nurture campaign. Both long-term and short-term campaigns are super valuable, but they use different timing and achieve different goals.<\/p>\n

CartStack specializes in that short-term, hot period while interest is high, while a tool like <\/span>ConvertKit<\/span><\/a> specializes in nurturing relationships over time. Cart recovery emails focus on enticing your customers back to complete the purchases that are fresh on their mind, while a long-term campaign helps you maintain trust and interest in your company for the long haul.<\/span><\/p>\n

We recommend using CartStack in conjunction with a long-term nurture campaign. Click the<\/span> Export button on the <\/span>send archive page<\/span><\/a> of your CartStack account to add the email addresses we capture into your long-term nurture campaign.<\/span><\/p>\n

\"image01\"<\/p>\n


\nYou can edit the send settings of your cart reminder emails on the <\/span>Templates<\/span><\/a> page of your account. You can choose to send up to 3 emails, for up to 1 month after a cart has been abandoned.<\/span><\/p>\n

 <\/p>\n

\"image00\"<\/p>\n

It\u2019s very important that the first email is sent within one hour of the cart being abandoned. Remember, we want to engage customers while shopping is still fresh on their mind. Most CartStack customers send the first email 20 or 30 minutes after abandonment. <\/span><\/p>\n

There is more flexibility in the timing for your second and third emails. We recommend sending the second email 1-3 days after a cart has been abandoned, and the third email 4-7 days after after the cart has been abandoned. However, these are general guidelines, so feel free to test different send times to determine what gives you the best results!<\/p>\n

Ready to optimize your email campaign? Visit the <\/span>Templates<\/span><\/a> page of your account to adjust the send settings for your emails.<\/span><\/p>\n

Don’t have a CartStack account?  No problem, sign-up for our 30 day free trial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Timing is Everything Time is of the essence when it comes to abandoned cart reminder emails. Why is it that most e-commerce marketing emails have an average open rate of 16%, while CartStack customers have an average open rate of 50%? Our emails are drastically more engaging than average marketing emails because they are timely, […]<\/p>\n","protected":false},"author":1,"featured_media":1763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"\nWhen to Send Cart Abandonment Reminder Emails<\/title>\n<meta name=\"description\" content=\"Time is of the essence when it comes to abandoned cart reminder emails. Why is it that most e-commerce marketing emails have an average open rate of 16%?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When to Send Cart Abandonment Reminder Emails\" \/>\n<meta property=\"og:description\" content=\"Time is of the essence when it comes to abandoned cart reminder emails. Why is it that most e-commerce marketing emails have an average open rate of 16%?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"CartStack\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cartstack\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-22T17:39:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T13:08:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/when-to-send_02-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"10fold2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CartStack\" \/>\n<meta name=\"twitter:site\" content=\"@CartStack\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"10fold2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/\",\"url\":\"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/\",\"name\":\"When to Send Cart Abandonment Reminder Emails\",\"isPartOf\":{\"@id\":\"https:\/\/www.cartstack.com\/blog\/#website\"},\"datePublished\":\"2016-06-22T17:39:10+00:00\",\"dateModified\":\"2020-10-14T13:08:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/d3df842bfeb8f59298877f1e8225391b\"},\"description\":\"Time is of the essence when it comes to abandoned cart reminder emails. Why is it that most e-commerce marketing emails have an average open rate of 16%?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cartstack.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When to Send Cart Abandonment Reminder Emails\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/#website\",\"url\":\"https:\/\/www.cartstack.com\/blog\/\",\"name\":\"CartStack\",\"description\":\"Ecommerce Conversion Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cartstack.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/d3df842bfeb8f59298877f1e8225391b\",\"name\":\"10fold2\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6a9d491382cf3b73b28abc1e28bd0ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6a9d491382cf3b73b28abc1e28bd0ca?s=96&d=mm&r=g\",\"caption\":\"10fold2\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When to Send Cart Abandonment Reminder Emails","description":"Time is of the essence when it comes to abandoned cart reminder emails. Why is it that most e-commerce marketing emails have an average open rate of 16%?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/","og_locale":"en_US","og_type":"article","og_title":"When to Send Cart Abandonment Reminder Emails","og_description":"Time is of the essence when it comes to abandoned cart reminder emails. Why is it that most e-commerce marketing emails have an average open rate of 16%?","og_url":"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/","og_site_name":"CartStack","article_publisher":"https:\/\/www.facebook.com\/cartstack","article_published_time":"2016-06-22T17:39:10+00:00","article_modified_time":"2020-10-14T13:08:26+00:00","og_image":[{"width":980,"height":240,"url":"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/when-to-send_02-1-1.png","type":"image\/png"}],"author":"10fold2","twitter_card":"summary_large_image","twitter_creator":"@CartStack","twitter_site":"@CartStack","twitter_misc":{"Written by":"10fold2","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/","url":"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/","name":"When to Send Cart Abandonment Reminder Emails","isPartOf":{"@id":"https:\/\/www.cartstack.com\/blog\/#website"},"datePublished":"2016-06-22T17:39:10+00:00","dateModified":"2020-10-14T13:08:26+00:00","author":{"@id":"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/d3df842bfeb8f59298877f1e8225391b"},"description":"Time is of the essence when it comes to abandoned cart reminder emails. Why is it that most e-commerce marketing emails have an average open rate of 16%?","breadcrumb":{"@id":"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cartstack.com\/blog\/"},{"@type":"ListItem","position":2,"name":"When to Send Cart Abandonment Reminder Emails"}]},{"@type":"WebSite","@id":"https:\/\/www.cartstack.com\/blog\/#website","url":"https:\/\/www.cartstack.com\/blog\/","name":"CartStack","description":"Ecommerce Conversion Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cartstack.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/d3df842bfeb8f59298877f1e8225391b","name":"10fold2","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6a9d491382cf3b73b28abc1e28bd0ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6a9d491382cf3b73b28abc1e28bd0ca?s=96&d=mm&r=g","caption":"10fold2"}}]}},"_links":{"self":[{"href":"https:\/\/www.staging.cartstack.com\/blog\/wp-json\/wp\/v2\/posts\/285"}],"collection":[{"href":"https:\/\/www.staging.cartstack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staging.cartstack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staging.cartstack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staging.cartstack.com\/blog\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":4,"href":"https:\/\/www.staging.cartstack.com\/blog\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"predecessor-version":[{"id":1764,"href":"https:\/\/www.staging.cartstack.com\/blog\/wp-json\/wp\/v2\/posts\/285\/revisions\/1764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staging.cartstack.com\/blog\/wp-json\/wp\/v2\/media\/1763"}],"wp:attachment":[{"href":"https:\/\/www.staging.cartstack.com\/blog\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staging.cartstack.com\/blog\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staging.cartstack.com\/blog\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}