{"id":301,"date":"2016-08-10T15:39:34","date_gmt":"2016-08-10T15:39:34","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=301"},"modified":"2020-10-14T18:34:38","modified_gmt":"2020-10-14T18:34:38","slug":"abandonment-issues-why-shoppers-abandon-your-site-and-how-to-get-them-back","status":"publish","type":"post","link":"https:\/\/www.staging.cartstack.com\/blog\/abandonment-issues-why-shoppers-abandon-your-site-and-how-to-get-them-back\/","title":{"rendered":"Why Shoppers Abandon Your Site and How to Get Them Back"},"content":{"rendered":"

Selling online is no easy task. Think about how much effort, time, and money goes into getting potential customers onto your site. When they finally arrive they browse your products, add a few things to their cart, and start the checkout process. Everything seems to be going great!
\n<\/span>
\nBut then for some reason or another, about 71% of those shoppers abandon their cart without completing their purchase. This means for every $3,000 you do make, there\u2019s another $7,000 out there that\u2019s disappearing in abandoned carts, just waiting to be recovered. Who are these shoppers? Why do they desert their shopping carts? And what can you do to get them back?<\/span><\/p>\n

\"cart-abandonment-infographic\"
\n Infographic by <\/span>KissMetrics<\/span><\/a><\/p>\n

 <\/p>\n

The Deserters<\/b><\/p>\n

You might be asking yourself, is cart abandonment really <\/span>that<\/span><\/i> big of a deal? 1 in 4 online retailers have noticed a higher cart abandonment rate than in previous years. This really is a growing problem. Another big question is, who abandons carts anyway? The answer is: most people! 88% of consumers have completely abandoned an online shopping cart without completing their transaction. This is often because your customers are researching multiple sites for the best deal. In fact, 84% of visitors who abandon shopping carts are more likely to shop around. 24% add items to their cart to save for later consideration, so it\u2019s vital to make a game plan to win those customers back.<\/span><\/p>\n


\nTop Reasons Why People Leave Their Shopping Carts<\/b><\/p>\n

There are countless reasons why shoppers abandon their carts, from their lunch break ending to getting interrupted with a phone call. It\u2019s impossible to plan for every scenario, so let\u2019s focus on the 4 main reasons people browse and desert: 44% abandon due to shipping and handling costs, 41% aren\u2019t ready to purchase the product, 27% want to compare prices on other sites, and 25% feel the item is too expensive.<\/span><\/p>\n


\nHow to Get the Shoppers to Return<\/b><\/p>\n

Optimizing your checkout process can help prevent some abandonments from happening in the first place. Show delivery and payment options throughout the entire checkout process or offer free shipping so customers aren\u2019t scared away by surprise fees. Prevent frustration by displaying contact information for your support team and allow speedy guest check out. Set up a safe and secure checkout so your customers don\u2019t shy away out of lack of confidence in your system. And if all else fails, provide options for saving cart contents, just in case shoppers really must step away from the checkout process for a bit.<\/span><\/p>\n

Even with a perfectly optimized checkout process, you\u2019ll still have some deserters. That\u2019s where CartStack comes in to save the day! Recovering abandoned carts is easy and automatic with CartStack. We bring customers back to your site by monitoring when they abandon their shopping carts, and sending them real-time, conversion-focused emails to entice shoppers back to your site to complete their purchase.<\/p>\n

If you\u2019re already using CartStack, <\/span>sign up for a our referral program<\/span><\/a> and tell your friends about it. If you haven\u2019t tried CartStack yet, <\/span>sign up for a free trial here.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Selling online is no easy task. Think about how much effort, time, and money goes into getting potential customers onto your site. When they finally arrive they browse your products, add a few things to their cart, and start the checkout process. Everything seems to be going great! But then for some reason or another, […]<\/p>\n","protected":false},"author":1,"featured_media":1793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"\nWhy Shoppers Abandon Your Site and How to Get Them Back<\/title>\n<meta name=\"description\" content=\"Selling online is no easy task. Think about how much effort, time, and money goes into getting potential customers onto your site. 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