That\u2019s right\u2026 Everywhere. You don\u2019t have to be based in Europe to be subject to these new laws. So if you\u2019re based in the EU or have customers based in the EU, we\u2019re here to help you prepare!<\/span><\/p>\n Since it is currently unclear as to how strictly these laws will be enforced, it\u2019s a good idea to be on the right side of the law when they go into effect. No one wants to be made an example of!<\/span><\/p>\n Which means there\u2019s two main things you\u2019ll want to be ready for on May 25th, 2018:<\/strong><\/p>\n 1.<\/strong> You\u2019re going to need to gain explicit consent from any EU customer in order to capture their email address or other contact data. \u201cExplicit Consent\u201d means adding an opt-in checkbox anywhere on your site where customers enter their email address, and being clear & forthcoming about how you plan on using the data.<\/span><\/span><\/span><\/span><\/p>\n 2. <\/strong>You need to be able to prove clearly & affirmatively that consent was given by retaining information on:<\/span><\/span><\/p>\n And while we don\u2019t think this is going to be quite as scary as it sounds right now, there are some things you should be aware of as a business owner before writing these new laws off.<\/span><\/p>\n Don’t worry, <\/span>CartStack will be fully compliant with GDPR<\/b> by the regulation start date. Here\u2019s how it will look after May 25th…<\/span><\/p>\n If you are located in the EU:<\/i><\/strong><\/p>\n Moving forward, you will need to gain explicit consent in order to capture user’s personal information (eg: email address). So you will need to add an opt-in checkbox for all forms on your site (which will need to include language about what type of emails the user may receive). Then our system will be able to capture the user’s opt-in before tracking and sending cart\/browse abandonment reminders.<\/span><\/p>\n Since website visitors have to give explicit consent our system will probably capture a few less emails. However, since our pricing is based on results & email volume, you\u2019ll pay less to use CartStack.<\/span><\/p>\n We\u2019ll also be launching “web push notifications” soon, which will be a great way to offset decreases in email opt-ins.<\/span><\/p>\n If you are located in the US (or any other country outside of the EU):<\/i><\/strong><\/p>\n Since GDPR relates to personal data of its citizens the new regulations will still affect you if you have website visitors\/customers located in the EU.<\/span><\/p>\n So, with this in mind, CartStack users not in the EU have two choices: <\/span>What Does This Mean for My Business?<\/b><\/h3>\n
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What Does This Mean for CartStack Users?<\/b><\/h3>\n
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