CartStack for ticketing and events

Bring back the fans who almost bought tickets.

Most people who pick seats and leave never come back on their own. CartStack follows up — email, SMS and push — with the exact performance and seats they left behind, and recovers a real share of them before the show goes dark. Live on any ticketing platform in about 15 minutes.

Free for 14 days · no credit card required

citylights.org
Dashboard Recover Reveal Retain Reports Contacts Templates
Search DR
Dashboard Apr 22 – May 22, 2026

Recovered ticket revenue

$77,131.37

Previous period: $55,912.08+38.9%Recovered orders: 546
Apr 22Apr 30May 8May 16May 22

By campaign

Ticket abandonment$44,208.10
Browse abandonment$21,340.55
Send my cart$11,582.72

12-month projection

$908,159

Recovering ticket revenue for theatres, venues, festivals and attractions

Every exit, not just payment

A thousand fans browse. Thirty buy.

The other 970 leave somewhere between the home page and the payment form. Most tools only notice the ones who reached payment. CartStack recovers from every exit — while the seats are still there to sell.

Illustrative venue at a typical 3% conversion rate.

Home page1,000
520 leaveBrowse abandonment
Event page480
230 leaveBrowse abandonment
Seat selection250
130 leaveBrowse abandonment
Details120
62 leaveTicket abandonment
Payment58
28 leaveTicket abandonmentThe only exit most tools see
Order30
Recover

Recovery starts the second they leave the seat map.

Whether they left from an event page, a held seat selection or a half-finished checkout, Recover picks it up and follows through — the right message, the right channel, the right moment — until they buy, the performance passes or the sequence ends. It works for every fan who identifies themselves along the way — and with real-time capture, that happens the moment they type.

Ticket abandonment

Trigger

Tickets abandoned

Fan leaves with seats selected

Sequence

Step 1 · 20 min

Email — reminder

Step 2 · 1 hr

SMS — nudge

Step 3 · day 1

Email — seats still open

Step 4 · day 2

Push — reminder

Step 5 · day 2

SMS — showtime reminder

Step 6 · day 3

Email — last call or what's next

From City Lights Theatre · tickets@citylights.orgPsst! Your seats are waiting.

Hi Dana — your seats are still available. Want to finish up?

HHamlet — Sat Oct 18, 7:30 PMOrchestra C · Seats 12 – 13 · 2 × $89.00
PParking passAdd-on · $18.00
Complete my order
Dynamic personalization

Every message writes itself around the seats.

The performance, date, section, seats and add-ons they picked drop into every message. A default sequence ships ready to send — change the timing, drop in your venue's branding, and it's yours.

Sends from your venue's domain, in your voice The series stops the moment they buy — or the performance passes Runs beside your ticketing platform and CRM — it only handles recovery

Real-time email capture

The moment a fan types an email anywhere on your site — checkout, newsletter, waitlist — Recover has a contact to follow up with, even if they never hit submit. Anyone who self-identifies is covered.

Explore Recover
Conditional content

The performance decides what the email says.

Every message already writes itself around the seats they picked. Conditional content goes a step further — set a rule, and the email changes with the situation. If the performance has already happened by the time the email sends, the message swaps to what's on next instead of pushing seats that no longer exist.

Pick a rule to see it applied

What Dana receivesDynamic + conditional

City Lights Theatre

Hamlet has closed — here's what's on next

H

Hamlet — Sat Oct 18, 7:30 PM

Orchestra C · Seats 12 – 13 · performance passed

Passed

Coming up at City Lights

Your seats were released when the show closed — here's what's next on the stage.

Twelfth NightOct 24 – Nov 9
The NutcrackerDec 5 – 28
Your seatsReleased
See what's on
Does the heavy lifting

Email

Where the whole story fits — the performance, the seats and the price they picked, in your voice, from your domain. This is the channel that recovers most of the revenue.

A shorter, faster nudge

SMS

One line of text with a deep link straight back to their seats. Its own sequence, its own timing, triggered by the same abandonment.

No email or phone? No problem

Browser push

The backstop for fans who never handed over a single contact detail — a permission-based nudge straight to their browser.

15%

of abandoned ticket orders recovered, on average

5X

more emails captured with real-time capture

57%

average open rate on recovery email

15 min

typical setup, on any ticketing platform

Averages across active CartStack accounts. Your results depend on traffic, average order value and the campaigns you turn on.

Reveal

Know who's abandoning — even when they never enter an email.

Recover follows up with everyone who types an email. Reveal is for the rest — the fans who browse events, pick seats and leave without ever identifying themselves. It resolves those anonymous visitors into identified contacts, ready for Recover to follow up or for your box office to work by hand.

Explore Reveal
Contacts / Identified fansLive
ContactWhat they pickedOrder value
visitor_9107Resolving

Hamlet · 2 seats

abandoned at payment

$178.00
Elena Ruizelena.r@…

Hamlet · 4 seats

abandoned at details

$356.00
Chris Okaforc.okafor@…

Twelfth Night · 2 seats

1 session

$158.00
Dana Whitfielddana@…

Event page · 3 visits

no seats selected

$89.00
Marcus Leem.lee@…

The Nutcracker · 1 seat

returned twice

$64.00
1,284 identified this monthSorted by order value
citylights.org/seats
Send my cart · exit intent

Not ready to buy? No problem.

We can email these seats to you so you can finish when you're ready.

dana@northmail.comSend my cart
Retain

Capture more emails before they leave the seat map.

An on-site messaging toolkit — exit-intent offers, Send my cart, conversion nudges and tab alerts — that asks for the email earlier and keeps more fans in checkout. Every address it captures is one more fan Recover can follow up with.

Offers Send my cart Conversion nudges Tab abandonment
Explore Retain
Recover, with Reveal and Retain

Recover does the recovering. Reveal and Retain hand it more fans.

On its own, Recover follows up with every fan who identifies themselves — from any exit, the moment they type. Reveal and Retain widen that pool with the fans who never would have, so the same engine has more people to bring back before the show.

Recover on its ownEvery fan who types an email, followed up from any exit
Home page
Event page
Seat selection
Details
Payment
Recover + Reveal + RetainAdds the fans who never typed one
Home page
Event page
Seat selection
Details
Payment
Identified by RecoverAdded by Reveal and RetainAnonymous
Proof

$26K in lost ticket revenue recovered in 30 days.

A ticketed experiential attraction added CartStack beside the emails already running through their CRM. Recovery started from every exit, not just payment — a 48X return on the recovery campaign.

$26K

recovered in 30 days

48X

return on campaign

15 min

to install

Venue anonymized at their request.

Recovered ticket revenue · 30 days

$26,300

Where the recovered revenue started

Event page exits $6.8K
Seat map abandonment $12.4K
Checkout abandonment $7.1K

Most fans left from the seat map, not checkout. Following up from that exit is where the recovered revenue came from.

Plug and play

Live and sending today.

No developer, no new ticketing platform. A snippet on your site and checkout, a sending domain to authenticate, and your recovery campaigns are live — with contacts and reporting flowing into the tools your team already uses.

Ticketing platformsPlus any custom checkout
TTessitura
AAudienceView
SSpektrix
EEtix
TTicketSpice
TTicketure
SShowClix
EEventbrite
TTicket Tailor
Aaccesso
GGalaxy
PPatronManager
CRM, email and analyticsVia Zapier, webhooks or API
Salesforce
HubSpot
Mailchimp
WWordFly
PProspect2
Zapier
Google Analytics
MMeta Ads

What's ticket abandonment costing your venue?

Capacity, average order value and monthly orders — see how much ticket revenue you could be recovering.

Open the calculator
Why CartStack

Built to do one thing better than anyone else.

Ticketing platforms and CRMs include recovery the way airlines include food. CartStack is the recovery layer — and it runs beside whatever you already use.

01

Recovery from every exit

Browse, seat-selection and checkout abandonment, all on one install. Most tools only wake up at the payment step.

02

Attribution you can trust

Only engaged orders count. If a fan never opened or clicked a recovery message, we don't take credit for the order.

03

Set it and forget it

A weekly report lands in your inbox with what recovered and what's trending. Your marketing team or agency keeps the reins; we handle the recovery layer.

Questions

Common questions

How each product works in detail lives on Recover, Reveal and Retain. Plans are on pricing.

Yes. CartStack installs with a tracking snippet on your site and checkout, so it works with the major ticketing platforms and custom checkouts alike. Deeper event and order data comes through an integration where one exists.

Try it free. We guarantee real results before you pay a cent.

Start a 14-day free trial. If you haven't recovered at least $1,000 in revenue by the end of it, keep using CartStack for free — no charge — until you have.

No risk. No rush. Just real revenue, guaranteed.

Start free trial See pricing