Free tool · Ticketing

What's checkout abandonment costing your venue?

Three numbers you already know. We'll work back to the fans who almost bought — and what recovering a realistic share of them is worth before the show.

Ecommerce Hospitality Ticketing

Your numbers

/ mo
10200K+

Completed transactions in a typical month — orders, not tickets sold.

$
$10$10K+

Average value of a completed order, not the price of one ticket.

/ mo
1K20M+

Unique visitors to your ticketing site each month. Context only.

No email required. Takes about a minute.

How the estimate works

Start from your orders. Work back to the fans who almost placed one.

1Completed orders each monthYour number2,500
2Estimated cart and checkout attemptsAssumes 60% abandonment — conservative planning assumption6,250
3Ticket carts left behindAttempts minus completed orders3,750
4We can identify and follow up with30% identification — a conservative planning assumption1,125

Step 5 — what a 12%, 15% and 18% recovery of those people is worth — is on the next page.

Industry assumption
Free tool · GA4 walkthrough

Don't know your checkout abandonment rate? Find it in four minutes.

The abandonment rate calculator walks you through reading cart users, checkout users and completed orders off two Google Analytics screens. Your rate comes straight back here, already filled into the advanced estimate.

Find my rate

Nothing to install or sign up for