Your numbers
Completed orders in a typical month.
Average value of a completed order.
Unique visitors to your store each month. Used for context, not the funnel math.
Share of carts started that never became orders. Typical ecommerce is around 70%.
Carried over from the abandonment rate calculator. Edit it here if it has changed.
Your cart or checkout numbers
Fill in whatever you have, all for the same period. One is enough; two lets us show where people quit.
Don't have these yet? The abandonment rate calculator walks you through pulling them from GA4 in four minutes and brings them back here.
Active users on your cart page in GA4, not page views. Same period as your orders.
Users who reached the first checkout step. Adding this shows whether people quit at the cart or inside checkout.
If your cart platform reports abandoned carts directly, enter it and we use it over the funnel math.
Everything is normalized to a monthly figure before the funnel math runs.
No email required. Takes about a minute.
Results update as you move the sliders.
We can't calculate this yet
These metrics measure different populations.
$8,568
recovered / month
$10,710
recovered / month
$12,852
recovered / month
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