Recover

Bring back the revenue that walked away.

The moment a visitor leaves — a product page, a room search, a half-finished checkout — Recover picks it up and follows through with the right messages at the right time to get them back.

Quick setup · no credit card required

Recovery sequence Running
Email Psst! You left something behind. 20 min
SMS Oops, forget something? Here's 10%. 2 hrs
Push Your cart is still saved Day 2
Email Last call on your cart Day 4
Recovered this month $41,208

Oops, forget something? Here's 10% to finish up.

northbound.co/cart

Delivered · 2 hours later

Order recovered · +$214.00

15%

of abandoned carts recovered, on average

5X

more emails captured with real-time email capture

57%

average open rate on recovery email

15 min

typical setup, on any major platform

Averages across active CartStack accounts. Your results depend on traffic, average order value and the combination of recovery campaigns you choose to launch.

Every exit, not just checkout

Recovery starts the second they leave.

Most tools wake up when a cart is abandoned. Recover watches the whole funnel — so a browse that never became a cart is still revenue you can win back.

Browse abandonment

They looked at products, rooms or dates and left without adding anything.

Cart abandonment

An item, room or ticket is selected — then the tab closes.

Checkout abandonment

Checkout started, details half-entered, nothing purchased.

Form abandonment

A quote, enquiry or booking form left sitting unfinished.

Real-time email capture

We have the email the moment they type it.

No form submission, no "continue" click, no completed checkout required. The second an address is entered anywhere on your site, it's captured and eligible for recovery — which is why merchants see roughly 5X more emails captured than form-submit tracking alone.

Works on checkout fields, newsletter boxes, booking enquiries, exit-intent offers and login forms.
Every capture carries the session with it — items, dates, quantities, value.
Suppression lists and opt-outs are honored before anything sends.

Checkout · step 1 of 3

Contact details

dana@northmail.com
Continue to shipping

Never submitted. Never clicked continue.

Captured in real time · queued for recovery

Plenty of visitors never type an email at all — and you still want them back. That's where Reveal comes in: it identifies anonymous visitors and hands you the contact details Recover can follow up on.

Explore Reveal →
Land, sea and air

Three ways to get them back.

Does the heavy lifting

Email

Where the whole story fits: the exact items or dates they left, in your brand's voice, sending from your own domain. This is the channel that recovers most of the revenue.

Cart, booking and browse detail personalizes every message Engagement-based attribution Sends from your own domain Records sync to your CRM automatically
A shorter, faster nudge

SMS

One line of text, landing somewhere people actually check, with a deep link straight back to the saved cart. SMS has its own sequence and its own timing — set up separately, triggered by the same abandonment.

Plug and play ready Phone number provided No email capture required
No email or phone? No problem

Browser push

The backstop for visitors who never handed over a single contact detail — a permission-based nudge straight to their browser.

Every channel is throttled automatically, so serial abandoners never get buried — and it all lands in one report.
Anatomy of a sequence

The first four days after they leave.

A default sequence ships ready to send. Click any step to see what lands.

Timing, channels and step count are all yours to change — and any message can be split-tested two ways from the builder.

Email preview 20 min

Northbound Supply

Psst! You left something behind.

Still thinking it over? Your cart is saved — and so is your size. Pick up right where you left off.

Trailhead jacket — Moss

Qty 1 · $214.00

Campaign builder

Set the timing, customize the template, turn it on.

The trigger is already running the moment your snippet goes in. From there it's a handful of decisions and you're ready to launch.

Trigger

Visitor abandons their cart

Delay send

20 minutes

Change
Email 1 Active

Subject line

Psst! You left something behind

Template · Ecommerce cart

Your branding, your voice — cart items render automatically

Delay send

1 day

Email 2 Still thinking it over? Split test running
Original Control

Opens

54.1%

Clicks

6.8%

Conv.

3.2%

Sends

1,204

Orders

38

Revenue

$9,842

Test Leading

Opens

61.3%

Clicks

8.4%

Conv.

4.1%

Sends

1,198

Orders

49

Revenue

$12,470

1
Set your timers

How long to wait before each message goes out. The defaults are already tuned — change them if you want.

2
Choose a subject line

Write your own or keep the one that ships with the template.

3
Customize a template

Start from a template built for your business type and drop in your branding. Cart items render themselves.

4
Test and launch

Check it, turn it on, and it runs.

Split test — optional

Once you’re live, run any message two ways and compare side by side. Recovered revenue picks the winner.

Templates for every business type

Ecommerce, hotels, ticketing, services — pick the one that matches what you sell and you're most of the way to launched.

A builder per channel

Email, SMS and push each get their own sequence — same trigger, same report, separate timing.

Set it and forget it

A weekly report lands in your inbox with what recovered and what's trending — so you don't have to log in to know it's working.

Personalization

Every message writes itself around the visitor.

It starts with what they left behind. Then, if you want, the same data decides what else the email should say. Keep scrolling — the email on the right updates as it goes.

Layer 1 · Dynamic personalization

Their cart is injected into every email.

The exact items, images, prices and quantities they left drop into the message for every visitor, automatically. No developer, no product feed to maintain, no template per product.

Captured the moment we identify them — items, prices, dates, cart value.
Built per person, so no two emails go out the same.
Set up once. No developer required.
Layer 2 · Conditional content

The same data can decide what to say.

Set a rule for what to show based on what's in the cart. This one is $520, so it gets 10% off. A $60 cart doesn't — you keep the margin.

Click a rule to see the email change. Add these when you're ready — dynamic personalization works on its own from day one.

What Dana receives Built from her session

Northbound Supply

Your cart is still saved

Trailhead jacket — Moss

Qty 1 · $214.00

Ridgeline wool socks

Qty 2 · $38.00

Kestrel 2-person tent

Qty 1 · $184.00

Here's 10% off · code SAVE10

Added because the cart cleared $400

Cart total $520.00 $520.00
Complete my order
Proof

$1.18M recovered in 30 days.

A global hotel group recovered over $1.18M in direct booking revenue in a single month — combining cart and browse abandonment recovery across dozens of hotel brands.

$1.18M

direct booking revenue recovered in one month

Cart and browse abandonment running together Dozens of hotel brands under one account
Reporting

Reporting that shows which messages earned the revenue.

Recovered revenue sits at the top of the report. Everything underneath shows how it got there — and which messages actually earned it.

Recovered revenue · all campaigns · last 30 days

$646,179.27

Bookings recovered

1,399

Average order value

$461.89

Where the revenue came from

Last 30 days

Recover

Email, SMS and push follow-up

$445,640.88

Reveal

Anonymous visitors identified

$133,692.26

Retain

On-site offers and reminders

$66,846.13
Total recovered $646,179.27

Revenue that was on its way out the door

Every dollar here came from someone who had already left — and came back to buy.

Only engagement counts

If a message was never opened or clicked, we don't claim the sale. Most tools credit every send, whether it was read or not.

See where the recovered leads came from

Recover does the recovering — Reveal uncovers more visitors to follow up with and Retain opts more of them in. The report breaks the total down by where each lead started, so you can see how much those additions are adding.

Every recovered order, down to the receipt

See who came back and which message brought them. Download it as a spreadsheet, or send each order to your other tools automatically with a webhook or our Zapier integration.

Real-Time Leads

Put your biggest abandoned carts in front of a person.

Set a cart value worth a phone call — say $500 — and tell us who on your team should hear about it. Every time we identify one at or above that number, the lead lands in their inbox while it's still warm.

You set the threshold — $500, $5,000, whatever counts as high value for you.
Route it to one salesperson, a shared inbox or the whole team.
Every alert carries the contact details and exactly what they left behind.
Alert me above $500.00 sales@northbound.co
Internal alert 2 min ago

High-value cart abandoned — $2,480.00

NameMarcus Reyes
Emailm.reyes@fieldco.com
In the cart8 items · 2 Kestrel tents
Exit pageCheckout · shipping

The recovery sequence keeps running in the background — the alert just gives your team a head start.

Plug and play

Live and sending today.

No developer, no replatform, no rebuild of your email program. Recover sits alongside whatever you already run.

1

Drop in the snippet

Paste our snippet into your site, push it through Google Tag Manager, or install the Shopify app in one click.

2

Customize a recovery template

Start from a template built for your business type, drop in your logo and voice, and adjust the timing.

3

Watch revenue come back

Recovered orders show up in your dashboard, attributed to the message that earned them.

Managed service

CartStack Optimize

Managed by our team

Optimize is Recover, run for you. Our team builds the campaigns, writes the messages, runs the tests and reports on what's working — you approve and watch the revenue come in. For teams who want the results without owning the workflow.

How CartStack Optimize works →
The rest of the platform

Empower your recovery campaigns with Reveal and Retain.

Reveal and Retain both feed Recover more people to bring back — same account, same report.

Reveal

More visitors identified

Recover follows up with visitors who hand over an address. Reveal finds the ones who never do — full profiles of anonymous visitors, ready to add to your email list, your recovery campaigns or your retargeting audiences.

Explore Reveal →

Retain

More emails captured

Goes to work while they're still on your site — exit-intent offers, cart and booking reminders, on-site nudges and tab alerts. It feeds Recover more email addresses to follow up on, and converts a few more visitors on the spot.

Explore Retain →
FAQ

Questions worth asking first.

Still something open? Talk to us — we'd rather answer it now than after you sign up.

No. Recover runs alongside whatever you already use — it only handles recovery messaging, so your existing campaigns, lists and flows stay exactly where they are.

Try it free. We guarantee real results before you pay a cent.

Start a 14-day free trial. If you haven't recovered at least $1,000 in revenue by the end of it, keep using CartStack for free — no charge — until you have.

No risk. No rush. Just real revenue, guaranteed.

Start free trial Talk to us first