Retain

Win them over while they're still on your site.

Retain is a set of on-site messages that catch visitors before they leave — an exit-intent offer, a nudge, a tab alert, a way to email themselves their cart. More of them convert on the spot, and the ones who don't leave you an address to recover them with.

Runs on the CartStack tag you already have

Don't forget your cart

Not ready to buy? No problem.

We can email these items to you so you can pick up where you left off.

Trailhead jacket — Moss Qty 1 · $214.00
dana@northmail.com
Send my cart

Free shipping over $150

You're $0 away. See what else is on sale.

Contacts captured this month 3,412

Illustrative sample data — not a real account.

48%

more contacts captured

25%

increase in recovered orders

25%

increase in recovered revenue

39X

return on Retain campaigns alone

Averages across active Retain accounts. Your results depend on traffic, average order value and which messages you turn on.

The problem

Most visitors leave before the step that asks for an email.

Recovery can only follow up with people you can identify, and on most sites that happens at the very last step. Everyone earlier in the journey walks out anonymous. Retain moves that moment forward.

Recover only Emails only arrive at the last step
Home page Anonymous
Category Anonymous
Product page Anonymous
Add to cart Anonymous
Checkout Identified
Recover + Retain Contacts captured all the way through
Home page Identified
Category Identified
Product page Identified
Add to cart Identified
Checkout Identified
Identified
Anonymous
The messages

Four ways to hold their attention.

Each one is built in the same editor, targeted to the pages you choose, and reported in the same place. Pick one to see how it lands.

Send my cart Exit intent

Not ready to buy? No problem.

We can email these items to you so you can finish when you're ready.

Trailhead jacket — Moss Qty 1 · $214.00
Enter your email address
Send my cart
Captured addresses flow straight into a reminder campaign — usually three emails aimed at getting them back.
Why it compounds

Retain does three jobs at once.

It converts some visitors on the spot. It hands the rest to your recovery campaigns. And it makes the experience better on the way through.

More contacts to recover

Every address a Retain message captures is one more person Recover can follow up with — captured earlier in the journey, not at the last step. That's where the 48% lift in captured contacts comes from.

A better experience

Emailing someone their own cart, stay or seats isn't a data grab — it's a favor. They get the summary in their inbox, on their schedule, and come back when they're ready.

A higher conversion rate

An offer at the right moment, a review when they're hesitating, a reminder when the tab goes quiet. More visitors engage with your brand, and more of them finish.

Targeting

The page decides who sees it. The cart decides what it says.

Any tool can show a popup on a URL. Retain reads what's actually in the cart or booking — value, items, dates, seat count — and changes the message to match. A $400 cart earns an offer, a $40 cart doesn't. A 3-night stay gets a discount, a 1-night stay gets a reminder.

Cart or booking value — a threshold unlocks an offer, and below it nobody sees one
Items and categories in the cart — the message is written around what they picked
Known versus anonymous — a returning contact gets a reminder, a new visitor gets a reason to share an email
Page, device, traffic source and exit intent still apply — they narrow the audience so the offer only shows where it earns its place

Show this message when

Page URL contains /product/ Page
Visitor is anonymous Audience
Cart value is over $150 Behavior
Exit intent detected Trigger

Then say

Your Trailhead jacket ships free — checkout today and it's on us.

Written from the cart · Cart holds an item over $150

Rules stack, so one campaign can run several messages against different carts without stepping on each other.

Proof

Retain added $3,598 a month on top of recovery.

An oceanfront hotel added Retain on top of its existing booking recovery campaigns. Send my stay alone brought in an extra $3,598 a month — a 33% lift on total recovered revenue, month over month.

33%

lift in total recovered revenue, month over month

$3,598 in additional recovered revenue each month 35X return on the Retain campaigns alone Running alongside its existing recovery campaigns
Setup

Live on your site this week.

Retain is an add-on to your Recover plan, so there's nothing new to install and nothing new to learn.

1

Build the message

Start from a template in the popup builder and drop in your branding. It uses the tag already on your site.

2

Set who sees it

Choose the pages, the audience and the trigger. Welcome timing, exit intent, or both for different visitors.

3

Connect it to recovery

Every address captured flows into your recovery campaigns, and the revenue reports next to everything else you recover.

The rest of the platform

Retain fills the top of the funnel. Recover and Reveal cover the rest.

Same account, same report, same tag.

Recover

Required

The email, SMS and push follow-up that brings abandoners back. Retain runs on top of it — every contact a Retain message captures lands in a Recover campaign.

Explore Recover

Reveal

More visitors identified

Retain asks the visitor for an address. Reveal identifies the ones who never give you one. Between them, far fewer high-intent visitors leave without a name.

Explore Reveal
FAQ

Questions worth asking first.

Still something open? Talk to us — we'd rather answer it now than after you sign up.

Yes. Retain is an add-on to a Recover plan. It captures contacts and holds attention on your site; Recover is what follows up afterwards, so the two are designed to run together.

Add Retain and keep more of the traffic you already paid for.

Start with a 30-day free trial, get help setting the first campaigns up, and hold us to the 20X ROI guarantee.

30-day free trial Setup assistance 20X ROI guarantee
Start free trial Talk to us first