Free tool · Hospitality

What's booking abandonment costing your property?

Three numbers you already know. We'll work back to the guests who almost booked direct — and what recovering a realistic share of them is worth.

Ecommerce Hospitality Ticketing

Your numbers

Completed bookings per month / mo

10200K+

Completed reservations in a typical month — not room nights.

Average booking value $

$10$10K+

Total value of an average booking, all nights and add-ons. Not ADR.

Monthly website visitors / mo

1K20M+

Unique visitors to your property site each month. Context only.

Your booking engine numbers

Fill in whatever you have, all for the same period. One is enough; two lets us show where people quit.

Don't have these yet? The abandonment rate calculator walks you through pulling them from GA4 in four minutes and brings them back here.

Unique booking engine usersPreferred

Active users who reached the room or rate selection step. Availability searches happen earlier and don't count.

Guest details startsOptional

Users who reached the guest details or payment step. Adding this shows where in the booking flow guests quit.

Abandoned bookingsIf your platform reports it

If your booking engine reports abandoned reservations directly, enter it and we use it over the funnel math.

This data covers

Everything is normalized to a monthly figure before the funnel math runs.

No email required. Takes about a minute.

How the estimate works

Start from your bookings. Work back to the guests who almost made one.

1Completed bookings each monthYour number400

2Estimated booking attemptsAssumes 82% abandonment — industry-based planning assumption2,222

3Bookings left behindAttempts minus completed bookings1,822

4We can identify and follow up with30% identification — a conservative planning assumption547

Step 5 — what a 12%, 15% and 18% recovery of those people is worth — is on the next page.

Industry assumption

Your recovery opportunity

Expected scenario · 15% of identified bookings recovered

$50,840 / month

$610,080 a year · about 82 recovered bookings every month

Low12% recovery

$40,672

recovered / month

Bookings / month66Per year$488,064

Expected15% recovery

$50,840

recovered / month

Bookings / month82Per year$610,080

High18% recovery

$61,008

recovered / month

Bookings / month98Per year$732,096

Inputs

Completed bookings400 / mo Average booking value$620 Monthly visitors45,000

Funnel

Abandonment sourceIndustry assumption Booking abandonment rate82% Estimated bookings1,822 / mo Identification rate30% · conservative estimate Identified bookings547 / mo

This estimate uses an assumed 82% abandonment rate — industry-based planning assumption — because actual booking engine data was not provided. Use the Advanced calculator if you have funnel data for a more precise estimate. Recovery rates of 12%, 15% and 18% are applied to identified bookings only.

Ready to go get it?

Live on any booking engine in about 15 minutes. Free for 14 days.

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Free tool · GA4 walkthrough

Don't know your booking abandonment rate? Find it in four minutes.

The abandonment rate calculator walks you through reading cart users, checkout users and completed orders off two Google Analytics screens. Your rate comes straight back here, already filled into the advanced estimate.

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What's booking abandonment costing your property?

Start from your bookings. Work back to the guests who almost made one.

These metrics measure different populations.

Don't know your booking abandonment rate? Find it in four minutes.