Google Analytics + CartStack
Google Analytics is Google's web analytics service, measuring traffic, user behaviour, funnels and conversions across sites and apps.
CartStack recovers abandoned Google Analytics carts across email, SMS and push. See how cart abandonment recovery for ecommerce works end to end.
About Google Analytics
Analytics tells you how much of the funnel leaks and where, which is the number recovery is judged against.
Measuring abandonment in the same place you measure everything else keeps the two conversations connected.