The challenge
A low average order value makes cart abandonment easy to write off — at $70 a basket, chasing each one individually is not worth anyone's time. But the volume was substantial: over 30,000 abandoned carts in a quarter, from an audience that had already chosen to support the organisation once.
What changed
Capture that respects the relationship
Contacts come from members and supporters who already opted in, so recovery reads as a continuation of an existing relationship rather than a sales chase. That framing is what a 60.6% open rate reflects.
The cart does the reminding
Each email carries the exact items left behind. For an organisation whose catalog is tied to a cause, showing the specific thing someone was about to support does more than any subject line.
Small baskets, compounding volume
No manual work per cart. The sequence runs against all 30,000 abandonments a quarter, which is what makes a $70 order value add up to $122K.
The results
$122K
recovered in 90 days
60.6%
average recovery email open rate
1,754
orders recovered in 90 days
Recovered revenue as reported in the association's CartStack account over the stated 90-day window. Return on investment compares recovered revenue to CartStack subscription cost only. Customer anonymized at their request.
