The challenge
Volume was the problem and the opportunity. Between the two sites, close to 95,000 carts were being abandoned every quarter — far too many to chase manually, and spread across two currencies, two languages and two catalogs. Any recovery that had to be configured market by market from scratch would not have been worth the effort.
What changed
One configuration, replicated per market
The integration captures cart contents, prices and currency directly from each storefront, so the same campaign structure runs in both markets without a separate build. Each site sends in its own currency and language from day one.
Messages assembled from the cart
Every send carries the exact items left behind, with images, quantities and local pricing. Nothing is templated copy about "your cart" — the products do the persuading, which matters across a catalog this broad.
Tuned per market, not per campaign
Send timing and sequence length were set against each market's own abandonment behaviour rather than a global default. The larger site settled at a 9.4% recovery rate, the smaller at 8.4%.
The results
$1.71M
recovered across both country sites
9.4%
of abandoned carts recovered on the larger site
8,611
orders recovered in 90 days
Recovered revenue as reported in the retailer's CartStack account over the stated 90-day window. Local currency converted to USD at 923.80 CLP and 3,106.85 COP per USD, 10 September 2026. Return on investment compares recovered revenue to CartStack subscription cost only. Customer anonymized at their request.
