The challenge
Custom apparel is bought for a reason and a deadline — a season, a team, an event. Shoppers abandon while checking a size with someone else or waiting on a decision that is not theirs alone to make. The intent is rarely gone; it is just parked, and it expires when the season does.
What changed
Capture tied to a specific order
The integration records exactly what was configured — the garment, the size, the team or school it was customised for. A reminder that names the item is a different message from a reminder that says "your cart".
Messages that read as useful, not promotional
Click-through runs at 8.7%, roughly double the rest of this list. When the email restates a decision the shopper had already almost made, opening it is worth their time.
A rate that holds
Recovery sat at 13.7%, 13.9% and 14.1% across the three windows measured. The consistency matters more than the peak — it is a rate the retailer can plan revenue against.
The results
14.1%
of abandoned carts recovered
8.7%
recovery email click-through rate
$118K
recovered in 90 days
Recovered revenue as reported in the retailer's CartStack account over the stated 90-day window. Return on investment compares recovered revenue to CartStack subscription cost only. Customer anonymized at their request.
