The hotelier's guide to recovering lost bookings.
How do hotels win back the attention of commitment-weary travelers? Which tools and processes shorten the path to booking, ease purchase hesitation and recover the revenue traditionally lost to abandonment? This e-book tells you how.
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What's inside
Five chapters on why direct bookings stall, and what closes the gap.
The $10B problem
What booking abandonment costs hospitality, and why acquisition spend makes every lost guest more expensive.
Why guests don't book
Research time, price comparison, group decisions and a checkout built for a different decade.
Winning the booking
Influencing booking behaviour and shortening the path from first search to confirmed reservation.
Trends and technology
Where hospitality is heading, and the booking-recovery technology that closes the gap.