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Notes on the part of the funnel after someone walks away.

Recovery tactics, benchmarks and the occasional opinion — for stores, properties and box offices.

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EcommerceAug 16, 2017

The 6 Musts When Making a High-Converting Product Demo Video

Creating a good product demo video can grab your customers' attention and increase your overall conversion. Here's 6 things to consider when creating yours.

EcommerceAug 3, 2017

7 Ways to Increase Sales Using Your Ecommerce Thank You Page

How to use your ecommerce thank you page to increase customer retention, boost sales & maximize your marketing efforts. Best practices and tips for success.

EcommerceJul 12, 2017

A Beginner’s Guide to Ecommerce Facebook Retargeting

Retargeted website visitors are 70% more likely to convert. But how do you go about setting up a facebook retargeting campaign? This is your guide to...

EcommerceJun 1, 2017

5 Ways to Maximize Customer Lifetime Value in Ecommerce

You’ve probably heard the statement, “Acquisition costs more than retention” applied to ecommerce—which is basically just jargon for the idea that it costs

EcommerceMay 11, 2017

Price Anchoring & Loss Aversion: Essential Marketing Tactics

The carrot - price anchoring. The stick - loss aversion. Here's how each of these techniques works and how you can apply them to boost your conversion rate!

EcommerceMay 4, 2017

Cart Optimization Hacks That Can Boost Revenue by One Third

If someone told you that you could boost your online sales by over one-third, you’d do it right away—right? Well it could be as easy as going shopping on ...

EcommerceApr 27, 2017

The 5 Quickest Ways to Boost Online Sales During A Slump

Achieving consistency in ecommerce takes time. We’ve compiled a list of our favorite ways to boost online sales when your business is seeing a lull.

EcommerceApr 13, 2017

The 20 Best Ecommerce Blogs to Help You Grow Your Business

With so many ecommerce blogs competing for your attention, it's easy to get overwhelmed by your choices or to spend far too much time reading the same...

EcommerceMar 23, 2017

[Infographic] 6 Busted Myths About Abandoned Cart Emails

Abandoned cart emails, when executed properly, can help you recover massive amounts of revenue. Here are 6 myths created by those who did it wrong.

EcommerceMar 9, 2017

Comparison Could Be Killing Your Online Business

Of every topic floating around the ecommerce community, there’s one you rarely hear about, but is definitely something that should be on your mind...

EcommerceJan 25, 2017

Why Cart Abandonment is Actually Good for Your Company

The Ultimate Cart Abandonment Guide. Learn why shoppers abandon their carts, how to optimize your site for conversion, and how to recover lost revenue!

EcommerceDec 28, 2016

7 Ways to Re-Engage Customers After the Holidays

Hopefully your email list has grown over the last few weeks as new customers shopped for the holidays. Now it’s time to re-engage all of your new contacts!