The challenge
Timed-entry inventory is perishable. A visitor who picks Saturday at 2pm and leaves is worth nothing after Saturday at 2pm, and the attraction's ticketing platform had no way to follow up with the people who got as far as the seat map. Marketing spend kept filling the top of the funnel while the bottom leaked.
What changed
Recovery from the date picker onward
Abandonment tracked from the event page and time-slot selection, not just the payment form — so the campaign reached visitors who never started checkout.
Urgency that matched the inventory
A short, tight sequence: email within the hour, SMS reminder the same day, last call before the slot passed.
Conditional content for passed dates
When a chosen slot had already passed by send time, the message swapped to open slots that week instead of pushing tickets that no longer existed.
The results
$26K
ticket revenue recovered
48X
return on campaign
30 days
measurement window
Return calculated against the cost of the recovery campaign for the same 30-day window. Customer anonymized at their request.
