The challenge
Camp registration is a family decision. A parent starts the sign-up, wants to check a date or a budget with someone else, and leaves the checkout open. The intent is real and rarely gone — but without a reminder carrying the specific camp and date, it quietly expires.
What changed
Contacts captured at the ticketing platform
The integration auto-captures contact data in real time from visitors who self-identify at any point during their visit, so a reminder is possible even when checkout is never reached.
Event detail carried into every reminder
Detailed event data from each abandoned registration is captured and injected into the recovery emails, naming the specific camp rather than a generic cart.
Three timed emails, built for a considered decision
The sequence gives families room to decide and reaches them while the camp date is still live. Open rates run at 57.5% with a 19.2% click rate and zero unsubscribes across the window.
The results
27.4%
of abandoned registrations recovered
$15K
recovered in a single month
0%
unsubscribe rate
Measured over a 30-day window across 84 abandoned registrations and 114 recovery emails. Customer anonymized at their request. Return on investment compares recovered revenue to CartStack subscription cost only.
