The challenge
Three separate sites, three different products, three very different price points — and buyers who hold a checkout open while they check dates with whoever they are travelling with. Abandonment in ticketing is rarely a lost sale; it is a decision that has not been made yet, and the window to reach it is short.
What changed
One integration pattern across three sites
Each property connects the same way and captures the same booking detail — event, date, party size, price. Three sites run from one account without three separate builds.
The booking is in the message
Every send carries the specific sailing or experience the buyer was looking at, with the date and the price they saw. For a purchase tied to a fixed date, that specificity is the whole message.
Timed to a short decision window
Sequences are set to land while the trip is still being planned rather than days later. Click-through holds near 5% across all three properties, which for a dated product is where recovery is won.
The results
$519K
recovered across three properties
5.0%
of abandoned checkouts recovered
1,790
bookings recovered in 60 days
Recovered revenue as reported in the operator's CartStack account over the stated 60-day window. A 60-day window is used because one of the three properties launched partway through the quarter. Return on investment compares recovered revenue to CartStack subscription cost only. Customer anonymized at their request.
