The challenge
Outdoor stays are booked the way holidays are booked — comparatively, over days, across several properties at once. Ten resorts meant ten sets of abandoned bookings, and no realistic way to follow up on any of them by hand.
What changed
Booking data captured live
The booking-engine integration captures each visitor's abandoned booking detail and injects it dynamically into the reminders, so every email names the specific resort, dates and site type.
One sequence per website
A three-email sequence runs for each resort's site, targeting visitors who started a booking and left before finishing.
Relevance shows up in the open rate
At 62.4% opens and a 14.8% click rate, the emails are being read rather than tolerated — which is what carries a 13.2% recovery rate and zero unsubscribes across the window.
The results
$50.3K
recovered in 30 days
13.2%
of abandoned bookings recovered
62.4%
average email open rate
Measured over a 30-day window across 779 abandoned bookings and 1,073 recovery emails, with a 0% unsubscribe rate. Customer anonymized at their request. Return on investment compares recovered revenue to CartStack subscription cost only.
