The challenge
Tickets were moving, but a significant portion of purchases were being abandoned before completion. For a touring attraction the window is unforgiving — every abandoned checkout is tied to a specific city and a specific set of dates, and once the tour moves on, that sale is gone for good.
What changed
Contacts captured in real time
The ticketing-platform integration auto-captures contact data the moment a visitor self-identifies at any point in their visit — not only at checkout.
Event data synced from the ticketing engine
Detailed event data from each abandoned purchase flows into CartStack, so reminders can name the specific show, date and ticket type rather than talking generically about a cart.
Three timed reminders, personalised throughout
A three-email sequence targets anyone who started a ticket purchase and left. Open rates run at 61.7% — high even for an audience this enthusiastic.
The results
$33.3K
recovered in 30 days
12.3%
of abandoned checkouts recovered
61.7%
average email open rate
Measured over a 30-day window across 2,382 abandoned checkouts and 6,012 recovery emails. Customer anonymized at their request. Return on investment compares recovered revenue to CartStack subscription cost only.
